Meridianbet is proud to have placed sustainability on an equal footing with our growth strategy. We recognize our societal role and want to take the lead on issues that are important to us, such as responsibility, diversity, and inclusion, with the firm belief that the most sustainable business in our industry will be the most successful. We have successfully implemented over 250 CSR projects with this strategy, which is only the beginning of our ESG leadership ambitions in the coming years.
Our Impact is based on these cornerstones:
Green Agenda
We launched the Global Afforestation Program in 2021, pledging to donate over 20.000 seedlings to each market in which we operate. Our mission is to actively promote and improve air quality and public health in markets throughout Europe, Africa, and Latin America. In collaboration with local environmental state agencies, the campaign includes the donation of financial assets to local governments for the purposes of land and terrain planning.
Public Health Capacity Building
- Partners with over 40+ Red Cross Centers
- Provided over $2m of COVID emergency financial assistance to medical centres worldwide
- Part of UNICEF’s Vaccines Work Program
- Medical Crowdfunding campaigns for more than 50 children suffering from rare and dangerous diseases
Awareness Raising Campaigns
- International Day for the Elimination of Violence against Women
- International Sports Day
- SaveYourHood to remind of the communal garbage cleaning problem
- Association for Abandoned Animals – advocating the need for adoption and human treatment of street animals
- Meridian Humanitarian Fund, to support the WWF environmental programs for endangered ecosystems
Charity Programs
- Unicef Covid Solidarity Response Fund for India
- Charisma Foundation Cyprus
- Charity Organization “Budi Human” Belgrade
- Public Kitchens “Meal of Love”
- Belgrade Center for Addiction Treatment
- Beatitudes Association Lima
- Retirement Home Banja Luka
- Dar Es Sallam Orphanage Spinal Injury Association of Tanzania
- HopeForChildren Cyprus
- Malta Charity Run and many more
Betting and Competition Sponsors
The Group is a global betting partner of more than 30 professional football, basketball, volleyball, water polo, table tennis, rugby, American football, MMA, muay Thai, e-sports, and street soccer clubs and associations around the world.
Promoting Grassroots Sports
As one of the most recognizable brands in the entertainment industry, we support local professional and amateur sports clubs, youth tournaments, and charity sports competitions.
