Two Decades of Gaming ExcellenceAdvanceProgress
Founded in Serbia in 2001, Meridian is a well-established sports betting and gaming group operating through 20 B2C and B2B operations across Europe, Africa and Latin America.
We operate through betting shops and online and remain primarily focused on sports betting, whilst also providing various casino and other fixed odds games. Operating exclusively in regulated markets is our priority. We currently directly employ approximately 1,500 employees.
To deliver total customer satisfaction and entertainment across a wide range of betting and gaming opportunities, be it online or retail.
To become the world’s Top 10 tech company.
From a startup to a globally recognized brand.
2015 - present
Continued growth based on machine learning.
2008 – 2014
Start of the Market Dominance strategy, with orientation towards tech mentality, through complete automation and scaling of the franchise development segment.
2001 – 2007
Strong retail presence through organic growth and acquisitions throughout multiple European markets. Initial development of the online vertical. The first betting company to obtain online license in the entire SEE region.