Meridianbet Partners with the Aquatic Sports Association of Malta (ASA)
Meridianbet—part of the Golden Matrix Group (NASDAQ: GMGI)—signed a landmark two-year sponsorship agreement with the Aquatic Sports Association of Malta (ASA), becoming its exclusive betting partner. This partnership underscores GMGI’s long-term strategy of aligning brand exposure with high-impact, regulated sports ecosystems in key European markets.
The ASA is Malta’s official governing body for water polo, swimming, and artistic swimming—disciplines that enjoy high levels of national visibility, athlete participation, and media coverage. Malta has one of the highest per capita water polo participation rates in Europe, with aquatic sports deeply rooted in its cultural and athletic identity.
This agreement goes far beyond traditional sponsorship. Under the deal, Meridianbet will:
- Launch and title sponsor the Meridianbet Super Cup, a premium national water polo event
- Receive apparel branding across national teams and ASA-sanctioned events
- Gain LED visibility on one of Malta’s most-trafficked roads
- Integrate its brand across ASA’s digital platforms and scoreboards
The sponsorship strengthens Meridianbet’s visibility not only in Malta—a regulated, strategically positioned EU gaming market—but also across broader Mediterranean and European sporting audiences. Importantly, it aligns with GMGI’s ESG commitment to support sports development, youth engagement, and community impact initiatives in over 25 jurisdictions worldwide.
This partnership reflects a broader portfolio of Meridianbet sports sponsorships, which includes basketball leagues, mixed martial arts, esports, and grassroots tournaments. These investments reinforce our brand’s position as a responsible, engaged operator in each market we serve.
Learn more in our full Global 2024 ESG Report here
