Meridianbet Launches AI-Powered Online Casino Game Recommender
We are thrilled to announce the launch of our AI-powered online casino game recommender. This innovative tool is designed to optimize user engagement, enhance the gaming experience, and boost player loyalty.
Personalized iGaming Powered by AI
Our AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.
How It Works
The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:
- Games You’ve Tried: Highlights games that players have already played.
- Games You Might Like: Introduces new games based on player behavior and preferences.
Ongoing Model Updates
Our AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.
Success Metrics
Key metrics from the first month of use show:
- 3% increase in user engagement with recommended games.
- 9% increase in engagement with new recommended games.
- 12% decrease in engagement with unrecommended games.
Upcoming Upgrades
Future improvements of our Online Casino Game Recommender will include more detailed demographic details and playing patterns to enhance search functionality.
Unique Competitive Advantage
Our AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.
Strategic Fit and Market Potential
This feature aligns with our strategy to leverage advanced technology for user engagement and growth. Our broader ecosystem includes:
- Meridianbet’s sports betting and iGaming services across 18 markets.
- RKings’ tournament business in the UK and Ireland.
- Mexplay, an iGaming operator in Mexico.
- GMAG, a B2B aggregator service for over 800 online casinos worldwide.
